Interactive technology – Storytelling in the digital age

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The introduction of new digital tools has allowed for storytelling to be a more immersive experience; it allows the audience to have a higher level of engagement. The idea of storytelling has exsisted for generations. In recent years the way in which literature is represented has progressed. The basic structure of a story; a plot, a narrative, characterisation, has not changed. The platforms they are shared on have. The combination of the art of storytelling with multimedia such as video, audio and graphics has become more popular in the digital age (Alderman, 2013)

Digital literature is often represented through video games, interactive documentaries and through some social media platforms. The combination of storytelling and the digital age has added another dimension to literature. Interactive technology allows for the audience to have an increased level of emotional engagement. Each user will have a different experience because of this interactivity, improving audience engagement. Interactive technology has the ability to represent choice, allowing the audience to influence the story. The interplay between creativity and technology can be seen in certain video games. Games or digital media that contain a storytelling component can be useful for decision making and problem solving. Digital storytelling allows for the development of critical thought.

Interactive documentaries such as Bear71 prove to be hugely immersive and engaging. The user is directly involved in the telling of the story. Even though the same narrative and soundtrack was heard by each user, each user’s experience was different because of the interactive nature of Bear71 .This allowed the documentary to be more engaging than a traditional documentary. This interactivity enables the audience to have a more immersive experience.bear.jpg

Interactive technology could help optimize children’s potential in a learning environment. Fun, interactive tools help children retain more information thus optimizing their learning opportunity (N/A,2012). Children get distracted easily, interactive technology could help children remain attentive. Promoting technology to children is sometimes frowned upon by older generations, however the children growing up in this digital age will be expected to be accustomed to the technological era. It is inevitable that interactive technology will be utilised in learning and development environments.

Television was once just an electronic box people sat in front of. Today, interactive technology has enabled the interactivity between the user and their device (such as a television). This interactivity allows for a more immersive experience, allowing more information to be shared and collected. Take the Wii console as an example, a highly popular device for all age groups. The user’s movements/actions are broadcasted onto the television screen. There are various fitness, roleplay, story and educational Wii games. They’re all of an interactive nature, the user plays a significant role in the telling of the story or of the completion of tasks.

Interactive technology is developing at an unprecedented level and will continue to develop as the digital age progresses. Stories that are represented digitally and allow interaction enable the user to have a more immersive experience. The possibilities for interactive technology ranges from education to advertising.

 

Bibliography

Alderman, N. (2013) How interactive technology is transforming storytelling, url: http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2013/jul/12/interactive-technology-transform-storytelling-fiction Accessed on the 3rd of December 2015

De Leeuw, I. (2011), The 6 Most Innovative Interactive Web Documentaries, url: http://thecreatorsproject.vice.com/blog/the-6-most-innovative-interactive-web-documentaries Accessed on the 4th of December 2015

N/A.(2012) Technology and Interactive Media as Tools in Early Childhood Programs Serving Children from Birth through Age 8,url: http://www.naeyc.org/files/naeyc/file/positions/PS_technology_WEB2.pdf  Accessed on the 3rd of December 2015

 

 

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Media in the digital age

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Media has always been one of the most powerful ways to influence the masses. Even with regard to Hitler’s days, his use of media to consolidate his power was very effective. No matter how hard you try, you cannot get away from the media, whether it be radio, newspaper, television, social networks or advertisements on bus stops. Media combined with the digital age is somewhat of a phenomenon, there has never been a time when media could be shared at such unprecedented levels. As of 2013 there was 757 million daily users on Facebook (Protalinski,2014). Media is one of the main means of mass communication, social outlets like Twitter and Facebook allow for this mass communication to flourish in the digital age.

I think one of the best ways to look at media and how it has developed in the digital age is to take a look at its past. Take Stalin in the 1930’s, he developed a cult of personality through the use of mass media, to consolidate his power. His propaganda regimes were initiated through the use of mass media (Borade,2014). Similarly, Hitler used a great deal of mass media to gain support for his Nazi Party and to infiltrate German society, brainwashing the masses, through radio and loud speakers. He even appointed a propaganda minister, Joseph Goebbels, who was in charge of radio, theatre, cinema, anything that influenced the masses, and ultimately secured the continuity of the Nazi Party. In some ways the use of media in those totalitarian states can be linked with media today in the digital world.

We are constantly “consumers”, even without knowing it. We are being virtually followed on our phones and laptops, to find out our interests, what we look up, what we buy, what companies we’re liking or retweeting. Advertisements and “deals of the week” are thrown at us everywhere we go. We are constantly being updated on the latest political scandal, celebrity pregnancies, stock exchanges, what the government want us to know. What ‘gives’ us cancer?, what ‘doesn’t give’ us cancer?, what to eat , what not to eat, “you should avoid carbs, not sugar, actually we change our mind, no sugar”. It’s okay though, because we will listen to them, we tend to trust the media, and it has never been easier for the media to influence the masses in the digital age.

If you take boybands as an example, in recent years the power of digital media has enabled Boybands like One Direction to have such a broad fan base so early on in their career. Having done no promotions in places like Japan, the power of social media enabled them to perform to thousands of Japanese fans on their first visit in 2013(they played to 120,000 this year in Japan).They have played to thousands in Indonesia and Dubai, places the Beatles did not even play. Since The Beatles were most prominent in the sixties, they did not have the power of digital media that these newer bands have. Media is no longer confined to radio and newspapers –the combination of the digital age and media is revolutionary in itself, the power it has over public opinion and society is growing rapidly.

Since the digital world has developed into a ubiquitous source of news and information, the question arises of the long term viability of printed newspaper. Will more traditional forms of media still remain reputable in the near future? Or will digital media continue to grow and influence the masses?

 

Bibliography

-Borade, G. (2014), Stalinism and the Use of Propaganda by Joseph Stalin, url : http://www.buzzle.com/articles/stalinism-the-use-of-propaganda-by-joseph-stalin.html Accessed on the 29th of October 2015

-Marshall, J. (2015), Digital Media Consumption Is Booming as Investment Floods In, url : http://blogs.wsj.com/cmo/2015/08/19/digital-media-consumption-is-booming-as-investment-floods-in/ Accessed on the 29th of October 2015

-Protalinski, E. (2014), Facebook passes 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users, url : http://thenextweb.com/facebook/2014/01/29/facebook-passes-1-23-billion-monthly-active-users-945-million-mobile-users-757-million-daily-users/ Accessed on the 29th of October 2015

-Picture -http://www.stephenpokorski.com/digital-marketing-and-digital-marketing-jobs-in-2015/ Accessed on the 29th of October 2015